At the beginning of 2020, I decided to find more 'unconventional' ways to promote 5aside for All so I approached a few journalists on LinkedIn and it paid off. A few weeks later, a journalist from the Evening Standard interviewed me in a view to write an article about my journey in the world of football, basically going from never touching a football at 35 years old to setting up the first-ever company providing football coaching and tournaments for adult beginners in London.
It was a great experience, and here is the original article if you are interested in seeing my Frankenstein face: https://www.standard.co.uk/news/london/london-five-a-side-5-football-novice-adults-a4307451.html